Legends Event Center Generates $15.9 Million in Summer Economic Impact for Bryan
Legends Event Center delivered a $15.9 million economic boost to Bryan from sports tourism events held between May and August 2025. The multipurpose sports and event facility hosted a series of high-profile…
Bryan Fire Department & Destination Bryan Bring Texas Firefighter Summer Games back to Bryan
For the first time since 2008, Bryan proudly hosted the Texas Firefighter Summer Games. Destination Bryan and the Bryan Fire Department have joined forces to showcase the city's capacity to host large…
Destination Bryan Announces 2025 Holiday Season Events: Halloweentown, Lights On!, and the Holiday Stroll & Lighted Parade
Historic Downtown Bryan will once again transform into a festive destination this fall and winter with three signature celebrations bringing the community together from Halloween through the holiday season. All events are…
Bryan, Texas Offers Cool Indoor Experiences as Temperatures Climb Toward Triple Digits
While Aggieland has enjoyable weather most of the year, KBTX is reporting a high of 99 today. So, we put together a list of the best indoor things to do when the…
Destination Bryan Marks Five Years of Tourism Growth and Community Impact
Destination Bryan is celebrating its fifth anniversary, marking a major milestone in the evolution of tourism and placemaking for Bryan. Since the City of Bryan founded the Destination Marketing Organization in 2020…
Bryan’s Holiday Stroll & Lighted Parade presented by Xfinity Returns with a Rockin’ Twist as Float Signups Open
It may be July, but Downtown Bryan is already gearing up for one of its most beloved traditions. Destination Bryan announced today that float applications are now open for the 2025 Downtown…
Bryan, Texas, Breaks Records With May 2025 Hotel Revenues
Bryan achieved another milestone in May 2025, reporting record-breaking hotel revenues. The city generated $4.5 million in hotel revenues, surpassing the previous record of $4.42 million set in November 2024. This increase…
Destination Bryan Highlights Can’t-Miss Summer Events for 2025
Destination Bryan invites you to experience a season of vibrant celebrations and community connection this summer. From honoring Juneteenth and uplifting Pride Month to Independence Day festivities and grape-stomping fun at the…
Destination Bryan Highlights Can’t-Miss Summer Events for 2025
Destination Bryan invites you to experience a season of vibrant celebrations and community connection this summer. From honoring Juneteenth and uplifting Pride Month to Independence Day festivities and grape-stomping fun at the…
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