In Historic Downtown Bryan, the legendary stories of our past converge with a thriving arts scene, top-rated restaurants, signature events, and eclectic boutiques & antique shops to form the ever-evolving cultural hub of the Brazos Valley.
Fiestas Mexicanas
In a dazzling celebration of cultural heritage, Bryan, Texas, proudly hosts its annual Fiestas Mexicanas, a tribute to Mexican Independence from Spain. Much like America’s 4th of July, this beloved event bursts with pride and community spirit.
Event Details
Cultural Day
- Date: Friday, September 5, 2025
- Time: 6:00 PM - 9:00 PM
- Location: The Palace Theater | 105 South Main Street
- What To Expect: The Palace Theater will pulse with the soul-stirring melodies of mariachi, brought to life by the incredible Javier Aguilar. His performance sets the tone for the joy and festivities of Fiestas Mexicanas.
Festival & Parade
- Date: Sunday, September 14, 2025
- Parade Time: 12:00 PM
- Festival Time: 1:00 PM - 9:00 PM
- Location: Historic Downtown Bryan | 21st Street to 23rd Street
- What To Expect: A grand parade invites the entire community to join in the celebration. The festival culminates in downtown Bryan with live music, dancing, and mouthwatering food.
Event Parking
The Fiestas Mexicanas Cultural Day coincides with First Fridays in Bryan. The Place Theater is right in the heart of downtown Bryan.
Free street parking is available in marked spaces outside street closure areas. During First Friday, you can also park for free in the Roy Kelly Parking Garage located at 200 East 27th Street.
Accessible parking is available in the lot next to Papa Perez from 4:00 p.m. to 10:00 p.m. The access point is on Bryan Avenue.
Street Closures
• Main Street from William J Bryan to 24th
• Main Street from 28th to 26th
• Main Street from 28th to 29th
• 26th Street from Main Street to Parker Avenue
• Bryan Ave from William J Bryan to 27th
Parade Parking
In addition to street parking that is not along the parade's route, there’s a parking garage at the corner of E 28th St & Regent Ave that’s within walking distance of the parade's start.
About Fiestas Mexicanas
Fiestas Mexicanas mark the anniversary of Mexico’s call for independence from Spain on September 16, 1810. The holiday honors Father Miguel Hidalgo, who urged Mexicans to rise against Spanish rule with the famous "Grito de Dolores." Unlike the actual day of independence, this celebration focuses on the call to action. In the United States, especially in the Southwest, California, and Texas, Fiestas Patrias is a cultural event that strengthens ties to Mexican heritage. The festivities include traditional music, dance, food, and clothing.
The Fiestas Patrias Mexicanas of Bryan/College Station, a nonprofit organization founded in the early 1990s, organizes this annual event that attracts approximately 10,000 people to Historic Downtown Bryan. The organization supports education by awarding scholarships to students and educators pursuing higher education. As members of the Arts Council of the Brazos Valley, they work to unite the community through the celebration of Mexican culture and the arts.
