Born of converging cultures & built on deep Texas roots, Bryan is a community filled with authentic people, places, and stories – our legends. We're here to share the legendary stories that make Bryan, Texas unique.
Downtown Bryan’s Lighted Parade Presented by Xfinity Returns with a “Candy Cane on Main” Theme as Float Signups Open
Float applications are now open for the Downtown Bryan Lighted Parade presented by Xfinity, set to roll through Historic Downtown Bryan on Thursday, December 17. The parade begins at 7:00 PM.
Bryan’s Summer 2026 Kicks Off with Juneteenth, America 250, and a Calendar Full of Free Community Events
Destination Bryan is highlighting a summer packed with events that invite residents and visitors to gather, celebrate, and connect. From Juneteenth festivities honoring the Brazos Valley's cultural heritage to grape stomping at…
4.9 Million People Visited Bryan in 2025. Here’s What That Means for Our Community.
In recognition of Travel & Tourism Week (May 3 - May 9), Destination Bryan is releasing its 2025 tourism economic impact data, showing what visitors mean for the people and businesses of this community.
As Basketball Season Tips Off in Bryan, Legends Event Center Builds on $8.5 Million in Local Economic Impact
In 2025, six of Legends Event Center's twelve basketball events generated more than $8.5 million in economic impact for Bryan, hosting hundreds of teams, and thousands of out-of-state visitors who filled Bryan…
Downtown Bryan Street & Art Fair Returns April 26 with Local Artists, Live Music, and Free Family Activities
Bryan, Texas, is gearing up for one of its annual Spring traditions. The Downtown Bryan Street & Art Fair returns to Historic Downtown Bryan on Sunday, April 26, 2026, from 10:00 AM…
Can’t‑Miss Spring Events for 2026 in Bryan, Texas
Spring in Bryan brings festival season to life with wildflowers, Texas BBQ, award-winning wines, local art, and family-friendly celebrations. With beautiful spring weather and a packed events calendar, it is one of…
Bison Baby Shower Returns to Lucky B Bison Ranch May 16
Destination Bryan and Lucky B Bison Ranch will host the annual Bison Baby Shower on Saturday, May 16, 2026 from 2:00 PM to 6:00 PM, celebrating the newest additions to the ranch’s…
Community Vote Could Bring New Public Mural to Bryan
Bryan is one of ten towns competing in the Star Spangled Texas mural competition, a statewide initiative presented by Coca-Cola Southwest Beverages and Texas Monthly Studio in celebration of America250. The competition…
Legends Event Center Keeps Bryan’s Tourism Economy Active in January
While January is historically a slower month for travel and tourism, Legends Event Center is bringing in an array of groups that will keep Bryan busy throughout the month. Sports tournaments and…
Destination Bryan launches Little Boots, Tall Tales, a new brand video
Destination Bryan launches Little Boots, Tall Tales, a new brand video featuring a child’s perspective of Destination Bryan’s Legends. This video invites families to see the city through a child’s eyes where…
Celebrate the start of the holiday season at Lights On! in Historic Downtown Bryan
Experience the magic of the holidays at Lights On! in Downtown Bryan on Friday, November 21, beginning at 5:00 PM. Join our community as we come together to celebrate the festive season…
Downtown Bryan’s First Friday Celebrates 20 Years of Community & Culture
This fall marks a major milestone for one of Downtown Bryan’s most cherished traditions. On Friday, October 3, Downtown Bryan’s signature event, First Friday, will celebrate its 20th anniversary.
Visit our Media Hub to view photos and logos from Destination Bryan.
Born of converging cultures and built on deep Texas roots, Bryan is a community filled with authentic stories, people, and places – our legends. Our legends are ever evolving while staying true to our Texas spirit. Bryan's roots date back to 1821 with Steven F. Austin's establishment of the colony Boonville, and Bryan was incorporated in 1871.
Destination Bryan is the destination marketing organization for Bryan, TX. The organization aims to promote the city to drive economic development to increase residents' quality of life. Through partnerships with various attractions, businesses, and hotels, Destination Bryan is able to promote tourism and assist groups interested in having events in the City of Bryan to create a positive impact for the community.
Visitors to Bryan provide the boost our economy needs to keep local businesses vibrant & help fund the services that make Bryan a great place to live.
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