Tourism drives $190M to Bryan economy in 2025
Nearly 5 million people visited Bryan in 2025, and city officials say those visitors play a major role in supporting local jobs, businesses and city services. According to new tourism impact data…
In The News
42nd Messina Hof Wine & Roses Festival Returns to Bryan, Texas, This April
"Spread across the winery’s vineyard grounds just outside town, the festival unfolds at an unhurried pace. Guests move easily between tastings and artisan booths, pausing to relax with a glass of wine…
Legends Event Center generates $30 million for Bryan-College Station economy
"In 2025, Legends hosted 12 basketball events, with the six largest generating more than $8.5 million for Bryan, filling hotel rooms and packing restaurants. This summer, 14 basketball events are on the books."
Texas’ No. 1 burger joint might be in this blink-and-you’ll-miss-it town
"My go-to order, a double cheeseburger without tomatoes, comes with a well-buttered bun, juicy meat and the right amount of toppings to add a pleasurable crunch with each bite. All burgers come…
This 75-Year-Old Shop Is More Than a Place to Buy Bait for Texas Anglers
"There once were live-bait shops scattered throughout Bryan and neighboring communities. Today, the Bait Barn is the closest one for almost fifty miles—famous among anglers in the Brazos Valley who come here…
Photos: This 101-Year-Old BBQ Joint Is Full of Historic Details
"The Kapchinskie family has been running this Bryan treasure since 1925, with its horseshoe bar, vintage cash register, and brick pits from 1939... I received a grand tour of the pit room…
The Troubadour Festival Menu Includes Flatland Cavalry, Robert Earl Keen- And Lots of Great Barbeque
"This year, folks can explore food from 30 award-winning barbecue restaurants from across the Lone Star State, many of which have been recognized on Texas Monthly’s Top 50 BBQ Joints list, with…
Celebrate Spring Break with these suggestions from Travel Journalist Marika Flatt
"There are fantastic spring break travel options that won't leave you broke... March 28th is the Troubadour Festival in Bryan. An amazing event that features live music, food, and kids ten and…
10 Brewery Red Flags to Look Out For
"I interviewed four experts in the industry to learn more about what to watch out for. Thanks to their wealth of knowledge, I was able to get expert insights about what really…
The Best Christmas Events to See This Season: Holiday Festivals, Light Displays, and Family Fun
’Tis the season! It’s time to deck the halls and embrace the magic of Christmas. From twinkling lights to merry celebrations, here’s a list of holiday festivities across Texas that are sure…
Holiday Gifts for Men 2025: Gifts He’ll Actually Want
Finding the perfect gift for the men in your life doesn’t have to be a holiday headache. This Holiday Gift Guide for Men is packed with thoughtful, high-quality picks he’ll actually use—and…
This Underrated Texas Town Is Hiding Right Next To One Of The State’s Biggest College Campuses
Growing up in San Antonio, I mostly thought of Bryan as “that town next to College Station.” The two cities, just over 100 miles east of Austin, are often paired together as…
Bryan-College Station Isn’t Just for Aggies
"I’d just finished a nightcap at a cigar-and-cocktail bar in charming downtown Bryan, twin city to Texas A&M University’s College Station, when the server asked if my husband and I had tried…
Fun Things to do in Texas
A curated list of the best upcoming events in Texas: This new music festival in downtown Bryan shines a spotlight on singer-songwriters and homegrown talent (Austin’s own The Band of Heathens and…
Tourism Tax Brings More Attractions, Events to Bryan-College Station
“Our hotels are filling up and they’re bringing more and more visitors into the area,” Adams detailed. “People are staying at our hotels and that’s where these taxes are ultimately getting collected…
This Whiskey Distillery Is Bryan’s Best-Kept Secret
"The space is extraordinary: 8,000-plus square feet of soaring, industrial ceilings, a swanky bar, Murano chandeliers hanging over tasting tables, and the focal point—a three-story copper still at the center of the…
Destination Bryan, Visit College Station Discuss Record Breaking Year for Hotels
"On Monday, Destination Bryan detailed what the city’s hotels have seen over the past year and it’s all positive. Demand was up nearly 15 percent year over year with November breaking records…
Christopher’s World Grille: Award-Winning Cuisine in Bryan, Texas
While the focus at Christopher’s is great food and service, you can’t overlook the numerous awards the restaurant has received. “Our most distinguished award is the AAA Four Diamond rating. Another great…
A Weekend in Outer Aggieland
"The 90,000-person city is home to more than its fair share of fantastic restaurants, bars, entertainment, and hotels. In fact, the problem with Bryan isn’t that it’s hard to find something there…
Why Don’t People Like My Cowboy Hat?
"Last week, in a Texan town called Bryan, I had a custom cowboy hat made for me. Now, having returned to London with my prize carefully transferred in a hatbox, I am…
Stomping Grapes with the First Family of Texas Wine
"An invitation to a harvest grape stomp doesn’t land in our inboxes often, especially from a winery in Texas. We gladly accepted, ready to dip our toes into grapes and into Texas…
Historic LaSalle Hotel Reopens in Bryan
"The LaSalle Hotel’s building indeed has a storied history. Prior to its opening as a hotel, the building was home to Bryan’s first theater center and opera house."
Bryan Kicks off a Busy Summer with Second-Ever Adidas Boys’ Basketball Tournament
“This is a large economic impact, not just for Legends and the City of Bryan, but for the entire Brazos community.”
Destination Bryan, Texas: Eat, Sip & Stomp
"Bryan is in the Texas Triangle, just a few hours’ drive from the state’s three biggest cities, Austin, Dallas and Houston. And because it’s a huge college town, there are many places…
Legends Event Center Named 2024 Champion of Economic Impact for City of Bryan
"Legends Event Center in Bryan was named the 2024 champion of economic impact for hosting Adidas spring basketball tournaments. The Adidas tournament generated more than $5 million for the Bryan-College Station area…
How to Spend the Perfect Weekend in Bryan, a Texas City with Small-town Charm
"There is so much more to Brazos Valley than maroon and white. Located less than two hours from Houston, Bryan is an ideal place to enjoy a slower pace of life with…