Legends Event Center Generates $15.9 Million in Summer Economic Impact for Bryan

Legends Event Center delivered a $15.9 million economic boost to Bryan from sports tourism events held between May and August 2025. The multipurpose sports and event facility hosted a series of high-profile tournaments and shows, drawing thousands of visitors from outside the region and driving significant spending at local hotels, restaurants, and businesses.

This summer’s impact marks the facility’s strongest season yet, surpassing $9.4 million in summer 2024 and $7.4 million in summer 2023.

Major events included the Adidas 3SSB Boys and Girls Basketball Tournaments and NXTPro Puma National Finals, which drew elite athletes and their families from across the country. The calendar also featured Texas Gun Shows, Under Armour Futures Basketball, and the Texas Association of Basketball Coaches Girls’ Basketball Showcase, which was so large it expanded beyond Legends Event Center into Bryan ISD facilities. That collaboration between Bryan ISD and Legends Event Center showcased the community’s ability to host major competitions and further cemented Bryan’s reputation as a premier sports tourism destination.

“Legends Event Center is more than a place to play. It is a driver for Bryan’s growth,” said Jamie Cox, General Manager of Legends Event Center. “The $15.9 million in economic impact from the groups we hosted this summer show what’s possible when major sports tourism events come to our community.”

The economic impact analysis includes estimated visitor spending on lodging, dining, transportation, retail, and entertainment, as well as the ripple effect of that spending throughout the local economy. Visitor spending in Bryan directly benefits local businesses. Additionally, the sales tax generated contributes to the local economy, which in turn directly benefits residents. In 2024, an estimated 4.8 million people visited Bryan, Texas. These visitors spent around $184.7 million in the community. If these visitors stopped coming today, each household in Bryan would need to spend an extra $5500 to keep the economy moving. And, visitor spending in Bryan supported an estimated 2200 local jobs in 2024.

The success of Legends Event Center is the result of strong collaboration between Destination Bryan, the City of Bryan, and The Sports Facilities Companies staff. Together, these partners continue to position Bryan as a destination for major tournaments, shows, and community events year-round.

Legends Event Center continues its impressive run, with two upcoming tournaments expected to generate more than $1.5 million dollars in economic impact for the community within the next few weeks.


Legends Event Center Fast Facts:


Facility

  • One-of-a-kind, indoor sports and entertainment facility, in the heart of Travis Bryan Midtown Park
  • 122,000+ square-foot indoor facility
  • Opened in December 2022
  • 16 volleyball courts that can convert to 8 basketball courts, full concessions, a gaming arena, meeting and hospitality rooms, a full arcade, turf space, and a flex space with access to an outdoor patio for smaller events
  • Sand Volleyball Courts opened March 2024 and includes 4 NCAA-approved, lighted courts and a terraced viewing area with synthetic turf and sail shade structures
  • Owned by the City of Bryan, operated by The Sports Facilities Companies, and is a member of the SF Network, the nation’s largest and fastest growing network of sports facilities


Annual Economic Impact

  • $30.28M Economic Impact
  • $631,897 Taxes Generated
  • 32 Tourism-Based Events
  • 28,537 Room Nights
  • 103,987 Attendees

Legends Event Center Awards & Recognition

  • Texas Travel Awards
    • 2023 Best Sports Venue | Big Market
    • Sports Destination Management
    • 2024 Champions Of Economic Impact In Sports Tourism
  • The Sports Facilities Companies
    • 2024 Industry Leader
    • 2024 Venue Hustle Award
    • 2024 Venue Innovation Award
  • Bryan I.S.D.
    • Partnership For Sports Events

For more information about Legends Event Center, visit bryanlegends.com


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Media Contacts

Destination Bryan
Lina Adams
PR & Communications Coordinator
lina@destinationbryan.com

City of Bryan
Lacey Lively, CPC
Communications & Marketing Director
llively@bryantx.gov

Legends Event Center
Mitchell Isbell
Director of Business Development, Events, & Marketing
mIsbell@bryanlegends.com