Trick-or-Treat Street Returns to Historic Downtown Bryan Sunday, October 25
At a Glance
- What: Trick-or-Treat Street, presented by Bryan Broadcasting and Destination Bryan
- When: Sunday, October 25, 2026, 3 to 6 p.m.
- Where: Historic Downtown Bryan
- Highlights: Trick-or-treat booths, photo stations, a costume contest and a dance floor
- Cost: Free and open to the public
Trick-or-Treat Street, formerly Halloweentown, presented by Bryan Broadcasting and Destination Bryan, returns to Historic Downtown Bryan on Saturday, October 24, from 3 to 6 p.m. The free, family-friendly event turns downtown into a Halloween wonderland, with trick-or-treat booths, photo stations, a costume contest, and a dance floor for a frightfully fun afternoon.
Kids can trick-or-treat their way through downtown, dance to seasonal tunes and enter a costume contest that celebrates the Halloween spirit. Costumes are encouraged for guests of all ages, and families are invited to make an afternoon of it in the heart of Bryan. “Trick-or-Treat Street is one of the best Halloween festivities for families,” said Caden Jones, Community Engagement Manager at Destination Bryan. “It’s a chance for them to make memories together, and for our downtown businesses and nonprofits to welcome the community to downtown.”
Free street parking is available outside the event's closure zones. Paid parking is also available in the Roy Kelly Parking Garage at 200 East 27th Street.
Extend the Halloween festivities with the Window Decorating contest. Participating downtown businesses will have a QR code that viewers can scan to check in for points as they view downtown businesses. Viewers can vote on their favorite booth, to be announced on Halloween! Windows will be available for viewing from October 25th - October 31st. View the windows.
Full event details are available at the Trick-or-Treat Street website.
Media Contact:
Chris Riggins
Director of Marketing & Communications
chris@destinationbryan.com
OFFICE: 979.721.9506