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Historic Downtown Bryan is known as a hub for the arts in the Brazos Valley, and that includes the culinary arts. With dozens of unique, locally owned restaurants all nestled into this…
Destination Bryan kicks off the holiday season in Bryan, Texas with the annual Lights On! Help us countdown to light the Sale Park Christmas tree and illuminate picturesque Historic Downtown Bryan. This free, family-friendly event includes a variety of holiday activities, live music, and a special appearance by Santa Claus.
Friday, November 21 | 5:00 PM - 10:00 PM
Scroll below to see all the fun, free activities for Lights On! in Historic Downtown Bryan!
Gloria Sale Park Stage
Catch the opening ceremony at Gloria Sale Park at the south end of Historic Downtown Bryan. The official lighting countdown will begin at 5:40PM.
Gloria Sale Park Stage
Live Music & Performances
Listen, watch, and sing along to holiday music & performances at Sale Park during Lights On!
There's a lot of holiday fun to experience during Lights On! in Historic Downtown Bryan.
- Free holiday train rides
- Free face painting and balloon twisting with Charity & Friends
- Holiday-themed bounce houses
- Free hot chocolate, cookies, and candy canes
- Live music and performances
- Free polaroid and digital photos with Santa in front of The Carnegie
Get a head start on holiday shopping at several unique and eclectic shops in Downtown, then round out the evening by dining in at one of the several locally-owned restaurants in Historic Downtown Bryan.
Explore Main Street and enjoy activities at these fun booths.
- Shop from Farmer's Market in Brazos County vendors in front of the Queen Theatre on Main Street
- Paint a craft at Burr's Unfinished Furniture to take home with you!
- Stop by the Collective Hair Studio for hair clip decorating & free candy canes.
- Decorate a popsicle stick frame with The Frame Gallery.
- Get creative with The Purple Turtle's painted craft booth!
- Enjoy free hot chocolate from the Salvation Army booth or a sweet treat from Carousel's by Sale Park.
Mail a Letter to Santa

Free & Paid Parking Available
Street Closures: Main Street from 26th to 29th Street and West 28th Street from Tabor to Bryan Avenue from 2:00PM to 10:00PM on Friday, November 21.
Parking: Free street parking is available in marked spaces outside street closure areas. Paid parking is available in the Roy Kelly Parking Garage at 200 East 27th Street.
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