Dine Around Downtown
Historic Downtown Bryan is known as a hub for the arts in the Brazos Valley, and that includes the culinary arts.
Lights On! in Historic Downtown Bryan
Destination Bryan kicks off the holiday season in Bryan, Texas with the annual Lights On! Help us countdown to light the Sale Park Christmas tree and illuminate picturesque Historic Downtown Bryan. This free, family-friendly event includes a variety of holiday activities, live music, and a special appearance by Santa Claus.
Thank you to everyone for ringing in the holidays with us at Lights On!
Stay tuned for 2026 details, coming soon.
Scroll below to see all the fun, free activities for Lights On! in Historic Downtown Bryan!
Gloria Sale Park Stage
Lights On! Opening Ceremony
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Catch the opening ceremony at Gloria Sale Park at the south end of Historic Downtown Bryan. The official lighting countdown will begin at 5:40PM.
Gloria Sale Park Stage
Live Music & Performances
Listen, watch, and sing along to holiday music & performances at Sale Park during Lights On!
Family-Friendly Activities
There's a lot of holiday fun to experience during Lights On! in Historic Downtown Bryan.
- Free holiday train rides
- Free face painting and balloon twisting with Charity & Friends
- Holiday-themed bounce houses
- Free hot chocolate, cookies, and candy canes
- Live music and performances
- Free polaroid and digital photos with Santa in front of The Carnegie
Get a head start on holiday shopping at several unique and eclectic shops in Downtown, then round out the evening by dining in at one of the several locally-owned restaurants in Historic Downtown Bryan.
Mail a Letter to Santa
Santa's Mailbox is at The Carnegie History Center. If you send a letter with your address before December 11th, Santa will send a response!
Free & Paid Parking Available
Parking in Downtown Bryan
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Street Closures: Main Street from 26th to 29th Street and West 28th Street from Tabor to Bryan Avenue from 2:00PM to 10:00PM on Friday, November 21.
Parking: Free street parking is available in marked spaces outside street closure areas. Paid parking is available in the Roy Kelly Parking Garage at 200 East 27th Street.
Your 2025 Guide to Holiday Markets & Events in Bryan, TX
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Full Events Calendar
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Experience a Legendary Holiday Season in Bryan, Texas
May your holidays be legendary & bright
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Discover a variety of Christmas events and activities in Bryan. There's plenty of family-friendly festivities, picturesque date night options, dazzling lights, hot chocolate, and pictures with Santa for all!