Lights On! in Historic Downtown Bryan
Destination Bryan will kick off the holiday season in Bryan, Texas with the annual Lights On! Help us countdown to turn on thousands of lights along Main Street and Bryan Avenue to illuminate picturesque Historic Downtown Bryan. This free, family-friendly event will include holiday photo backdrop stations, live music, and a special appearance by Santa Claus.
Friday, November 17, 2023 | 6:00 PM - 8:00 PM
Scroll below to see all the fun, free activities for Lights On! in Historic Downtown Bryan! Parking & street closure information is below!

Gloria Sale Park Stage
Lights On! Opening Ceremony
Catch the opening ceremony at Gloria Sale Park at the south end of Historic Downtown Bryan. The official lighting countdown will begin at 6:30PM. Join in by lighting up your free light-up candy cane that will be handed out by Destination Bryan volunteers & staff!

Palace Theater & Gloria Sale Park Stage
Live Music & Performances
Listen, watch, and sing along to holiday music & performances throughout Historic Downtown Bryan during Lights On!
Sale Park Stage Schedule:
6:00PM | Salvation Army Brass Band Performance
6:20PM | Presentation by Santa Claus and Mayor Gutierrez
6:30PM | Lights On!
6:45PM | SFA Middle School Bronco Belles Performance
Palace Theater Schedule:
5:45PM | SFA Middle School Orchestra
6:30PM | Ballet Brazos
9:30PM | Cory Morrow
Family-Friendly Activities
- Enjoy free holiday train rides in the Papa Perez parking lot!
- Snap free, professional photos at the holiday-themed photo booth stations by FigMint Photography!
- Drink hot chocolate provided by the Salvation Army and snack on free cookies provided by The Woman’s Club in front of The Carnegie History Center.
- Watch a free showing of The Grinch at The Queen Theatre! Show times are at 6:45PM and 8:45PM. Seating is limited, so grab a seat early.
- Bring and send letters to Santa by dropping them in the mailboxes located outside at The Carnegie History Center, The Children's Museum of the Brazos Valley, and the Brazos Valley Museum of Natural History.
- Dine in at one of the several locally-owned restaurants during Lights On! in Historic Downtown Bryan!
- Start your holiday shopping early and visit all the unique and eclectic boutiques throughout Downtown!
Free & Paid Parking Available
Parking in Downtown BryanStreet Closures: Main Street from 26th to 29th Street and West 28th Street between Bryan Avenue and Carnegie Alley from 4:00PM to 10:00PM on Friday, November 17.
Parking: Free street parking is available in marked spaces outside street closure areas. Paid parking is available in the Roy Kelly Parking Garage at 200 East 27th Street.