Born of converging cultures & built on deep Texas roots, Bryan is a community filled with authentic people, places, and stories – our legends. We're here to share the legendary stories that make Bryan, Texas unique.
Bryan’s Holiday Stroll & Lighted Parade presented by Xfinity Returns with a Rockin’ Twist as Float Signups Open
It may be July, but Downtown Bryan is already gearing up for one of its most beloved traditions. Destination Bryan announced today that float applications are now open for the 2025 Downtown…
Bryan, Texas, Breaks Records With May 2025 Hotel Revenues
Bryan achieved another milestone in May 2025, reporting record-breaking hotel revenues. The city generated $4.5 million in hotel revenues, surpassing the previous record of $4.42 million set in November 2024. This increase…
Destination Bryan Highlights Can’t-Miss Summer Events for 2025
Destination Bryan invites you to experience a season of vibrant celebrations and community connection this summer. From honoring Juneteenth and uplifting Pride Month to Independence Day festivities and grape-stomping fun at the…
Downtown Bryan Street & Art Fair Draws Over 5,000 Attendees and Delivers Strong Sales for Local Artists and Businesses
BRYAN, TEXAS — Despite being rescheduled due to severe weather earlier in the month, the 2025 Downtown Bryan Street & Art Fair returned on Sunday, April 27 with strong community turnout and…
Downtown Bryan Street & Art Fair this April
The Downtown Bryan Street & Art Fair is set to take place on April 5, 2025, from 10:00 AM to 6:00 PM in historic Downtown Bryan, Texas. This vibrant event celebrates Texas…
Big Barn Dance Bryan: Second Annual Music Festival Coming to town this month!
Big Barn Dance is excited for its second-annual music festival, set to take place from March 27-29, 2025, at Midtown Park in Bryan, Texas. Featured singer-songwriters include Shake Russel, Gary P. Nunn…
Hotel Occupancy Tax collections surge 19.4% in 2024
Hotel Occupancy Tax (HOT) collections in Bryan have experienced a significant increase, rising 19.4% year-over-year (YOY). Total 2024 collections, amounting to $2.9 million, can be attributed to several strategic initiatives implemented by…
Bison Baby Shower: A Family-Friendly Celebration at Lucky B Bison Ranch
Destination Bryan and Texas A&M's Department of Hospitality, Hotel Management, and Tourism (HMGT) are thrilled to announce its upcoming Bison Baby Shower with Lucky B Bison Ranch on Saturday, April 12th, 202…
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Born of converging cultures and built on deep Texas roots, Bryan is a community filled with authentic stories, people, and places – our legends. Our legends are ever evolving while staying true to our Texas spirit. Bryan's roots date back to 1821 with Steven F. Austin's establishment of the colony Boonville, and Bryan was incorporated in 1871.
Destination Bryan is the destination marketing organization for Bryan, TX. The organization aims to promote the city to drive economic development to increase residents' quality of life. Through partnerships with various attractions, businesses, and hotels, Destination Bryan is able to promote tourism and assist groups interested in having events in the City of Bryan to create a positive impact for the community.
Visitors to Bryan provide the boost our economy needs to keep local businesses vibrant & help fund the services that make Bryan a great place to live.
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