4.9 Million People Visited Bryan in 2025. Here’s What That Means for Our Community.
In recognition of Travel & Tourism Week (May 3 - May 9), Destination Bryan is releasing its 2025 tourism economic impact data, showing what visitors mean for the people and businesses of this community.
As Basketball Season Tips Off in Bryan, Legends Event Center Builds on $8.5 Million in Local Economic Impact
In 2025, six of Legends Event Center's twelve basketball events generated more than $8.5 million in economic impact for Bryan, hosting hundreds of teams, and thousands of out-of-state visitors who filled Bryan…
Downtown Bryan Street & Art Fair Returns April 26 with Local Artists, Live Music, and Free Family Activities
Bryan, Texas, is gearing up for one of its annual Spring traditions. The Downtown Bryan Street & Art Fair returns to Historic Downtown Bryan on Sunday, April 26, 2026, from 10:00 AM…
Can’t‑Miss Spring Events for 2026 in Bryan, Texas
Spring in Bryan brings festival season to life with wildflowers, Texas BBQ, award-winning wines, local art, and family-friendly celebrations. With beautiful spring weather and a packed events calendar, it is one of…
Bison Baby Shower Returns to Lucky B Bison Ranch May 16
Destination Bryan and Lucky B Bison Ranch will host the annual Bison Baby Shower on Saturday, May 16, 2026 from 2:00 PM to 6:00 PM, celebrating the newest additions to the ranch’s…
Community Vote Could Bring New Public Mural to Bryan
Bryan is one of ten towns competing in the Star Spangled Texas mural competition, a statewide initiative presented by Coca-Cola Southwest Beverages and Texas Monthly Studio in celebration of America250. The competition…
Legends Event Center Keeps Bryan’s Tourism Economy Active in January
While January is historically a slower month for travel and tourism, Legends Event Center is bringing in an array of groups that will keep Bryan busy throughout the month. Sports tournaments and…
Destination Bryan launches Little Boots, Tall Tales, a new brand video
Destination Bryan launches Little Boots, Tall Tales, a new brand video featuring a child’s perspective of Destination Bryan’s Legends. This video invites families to see the city through a child’s eyes where…
Celebrate the start of the holiday season at Lights On! in Historic Downtown Bryan
Experience the magic of the holidays at Lights On! in Downtown Bryan on Friday, November 21, beginning at 5:00 PM. Join our community as we come together to celebrate the festive season…
Downtown Bryan’s First Friday Celebrates 20 Years of Community & Culture
This fall marks a major milestone for one of Downtown Bryan’s most cherished traditions. On Friday, October 3, Downtown Bryan’s signature event, First Friday, will celebrate its 20th anniversary.
Downtown Bryan Kicks Off Gameday on Main August 30
The City of Bryan and Destination Bryan are excited to announce the launch of Gameday on Main this football season. Each home game, Main Street in Downtown Bryan will transform into the…
Halloweentown in Historic Downtown Bryan Set for Sunday, October 26
Halloweentown in Historic Downtown Bryan, presented by Bryan Broadcasting, is set to create a frightfully fun experience for families on Sunday, October 26. This beloved annual event will take place from 3:0…
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