Bryan TX 2025 Holiday Events: Halloweentown, Lights On!, Holiday Stroll & Parade

Historic Downtown Bryan will once again transform into a festive destination this fall and winter with three signature celebrations bringing the community together from Halloween through the holiday season. All events are free and family-friendly with plenty of opportunities for shopping, dining, and making memories in the heart of Bryan.

Halloweentown in Downtown Bryan

October 26 in Downtown Bryan starting at 3:00 PM

The 6th annual Halloweentown invites families to enjoy trick-or-treating, a costume contest, themed photo stations, and kids’ crafts. Presented by Bryan Broadcasting and Destination Bryan, this event fills the streets with costumed fun for all ages.

Lights On!

November 21 in Downtown Bryan starting at 5:00 PM

Kick off the holiday season as thousands of twinkling lights bring Main Street and Bryan Avenue to life. Festivities include live music, holiday photo backdrops, and a visit from Santa Claus. The lighting ceremony begins at 6:30 PM, creating a picture-perfect start to the season.

Downtown Bryan Holiday Stroll & Lighted Parade presented by Xfinity

December 11 in Downtown Bryan starting at 5:00 PM

Get your holiday shopping done during the Holiday Stroll when downtown shops stay open late with festive window displays and family activities. Then, gather for the only lighted Christmas parade in Bryan-College Station starting at 7:00 PM, featuring illuminated floats, first responder vehicles, and a special appearance from Santa.

This year’s parade theme is Rockin’ Around Downtown. Prizes will be awarded for the best-themed floats. Registration for parade entries is now open.

As always, you can visit destinationbryan.com/events for an interactive calendar featuring all the best upcoming events in Bryan, Texas.

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Lina Adams
PR & Communications Coordinator
lina@destinationbryan.com
OFFICE: 979.721.9506