Born of converging cultures & built on deep Texas roots, Bryan is a community filled with authentic people, places, and stories – our legends. We're here to share the legendary stories that make Bryan, Texas unique.
Destination Bryan launches Little Boots, Tall Tales, a new brand video
Destination Bryan launches Little Boots, Tall Tales, a new brand video featuring a child’s perspective of Destination Bryan’s Legends. This video invites families to see the city through a child’s eyes where…
Celebrate the start of the holiday season at Lights On! in Historic Downtown Bryan
Experience the magic of the holidays at Lights On! in Downtown Bryan on Friday, November 21, beginning at 5:00 PM. Join our community as we come together to celebrate the festive season…
Downtown Bryan’s First Friday Celebrates 20 Years of Community & Culture
This fall marks a major milestone for one of Downtown Bryan’s most cherished traditions. On Friday, October 3, Downtown Bryan’s signature event, First Friday, will celebrate its 20th anniversary.
Downtown Bryan Kicks Off Gameday on Main August 30
The City of Bryan and Destination Bryan are excited to announce the launch of Gameday on Main this football season. Each home game, Main Street in Downtown Bryan will transform into the…
Halloweentown in Historic Downtown Bryan Set for Sunday, October 26
Halloweentown in Historic Downtown Bryan, presented by Bryan Broadcasting, is set to create a frightfully fun experience for families on Sunday, October 26. This beloved annual event will take place from 3:0…
Legends Event Center Generates $15.9 Million in Summer Economic Impact for Bryan
Legends Event Center delivered a $15.9 million economic boost to Bryan from sports tourism events held between May and August 2025. The multipurpose sports and event facility hosted a series of high-profile…
Bryan Fire Department & Destination Bryan Bring Texas Firefighter Summer Games back to Bryan
For the first time since 2008, Bryan proudly hosted the Texas Firefighter Summer Games. Destination Bryan and the Bryan Fire Department have joined forces to showcase the city's capacity to host large…
Destination Bryan Announces 2025 Holiday Season Events: Halloweentown, Lights On!, and the Holiday Stroll & Lighted Parade
Historic Downtown Bryan will once again transform into a festive destination this fall and winter with three signature celebrations bringing the community together from Halloween through the holiday season. All events are…
Bryan, Texas Offers Cool Indoor Experiences as Temperatures Climb Toward Triple Digits
While Aggieland has enjoyable weather most of the year, KBTX is reporting a high of 99 today. So, we put together a list of the best indoor things to do when the…
Destination Bryan Marks Five Years of Tourism Growth and Community Impact
Destination Bryan is celebrating its fifth anniversary, marking a major milestone in the evolution of tourism and placemaking for Bryan. Since the City of Bryan founded the Destination Marketing Organization in 2020…
Bryan’s Holiday Stroll & Lighted Parade presented by Xfinity Returns with a Rockin’ Twist as Float Signups Open
It may be July, but Downtown Bryan is already gearing up for one of its most beloved traditions. Destination Bryan announced today that float applications are now open for the 2025 Downtown…
Bryan, Texas, Breaks Records With May 2025 Hotel Revenues
Bryan achieved another milestone in May 2025, reporting record-breaking hotel revenues. The city generated $4.5 million in hotel revenues, surpassing the previous record of $4.42 million set in November 2024. This increase…
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Born of converging cultures and built on deep Texas roots, Bryan is a community filled with authentic stories, people, and places – our legends. Our legends are ever evolving while staying true to our Texas spirit. Bryan's roots date back to 1821 with Steven F. Austin's establishment of the colony Boonville, and Bryan was incorporated in 1871.
Destination Bryan is the destination marketing organization for Bryan, TX. The organization aims to promote the city to drive economic development to increase residents' quality of life. Through partnerships with various attractions, businesses, and hotels, Destination Bryan is able to promote tourism and assist groups interested in having events in the City of Bryan to create a positive impact for the community.
Visitors to Bryan provide the boost our economy needs to keep local businesses vibrant & help fund the services that make Bryan a great place to live.
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