Born of converging cultures & built on deep Texas roots, Bryan is a community filled with authentic people, places, and stories – our legends. We're here to share the legendary stories that make Bryan, Texas unique.
Trick-or-Treat Street Returns to Historic Downtown Bryan Sunday, October 25
Trick-or-Treat Street, presented by Bryan Broadcasting and Destination Bryan, returns to Historic Downtown Bryan on Saturday, October 24, from 3 to 6 p.m. The free, family-friendly event turns downtown into a Halloween…
Destination Bryan’s Chris Riggins Named 2026 Texas Trailblazer by Destinations Texas
Director of Marketing & Communications honored for building Destination Bryan's marketing department from the ground up and for statewide leadership among Texas tourism's rising professionals
Destination Bryan Announces Holiday Events Full of Cheer
Destination Bryan is highlighting a holiday season packed with events that invite residents and visitors to gather, celebrate, and connect in Historic Downtown Bryan. From trick-or-treating on Main Street to counting down…
Covering Texas A&M Gameday? Destination Bryan Has Your Next Story Idea
A media-ready roundup of gameday fan experiences and local businesses in Bryan, Texas, ahead of the Aggies' seven home games at Kyle Field
Legends Event Center Generates $18.2 Million in Summer Economic Impact for Bryan
Between May and August 2026, Legends Event Center delivered an $18.2 million economic boost to Bryan, Texas, through sports tourism. This marks the facility's highest summer impact to date, surpassing $15.9 million…
Destination Bryan Announces Fall Events Celebrating Culture and Community
Destination Bryan is highlighting a fall packed with events that invite residents and visitors to gather, celebrate, and connect. From picking grapes during Harvest Festival at Messina Hof to celebrating the heritage…
Destination Bryan Launches Two Free Self-Guided History Tours
Destination Bryan is inviting residents and visitors to discover the city's past through two free, self-guided history tours: a Walking Tour through Historic Downtown Bryan and a Driving Tour across the wider…
Beat the Weather in Bryan: 14 Indoor Experiences Worth Exploring
Destination Bryan has rounded up 14 indoor activities across museums, arts, activities, and food and drink that work just as well on a rainy afternoon as a warm one.
Downtown Bryan’s Lighted Parade Presented by Xfinity Returns with a “Candy Cane on Main” Theme as Float Signups Open
Float applications are now open for the Downtown Bryan Lighted Parade presented by Xfinity, set to roll through Historic Downtown Bryan on Thursday, December 17. The parade begins at 7:00 PM.
Bryan’s Summer 2026 Kicks Off with Juneteenth, America 250, and a Calendar Full of Free Community Events
Destination Bryan is highlighting a summer packed with events that invite residents and visitors to gather, celebrate, and connect. From Juneteenth festivities honoring the Brazos Valley's cultural heritage to grape stomping at…
4.9 Million People Visited Bryan in 2025. Here’s What That Means for Our Community.
In recognition of Travel & Tourism Week (May 3 - May 9), Destination Bryan is releasing its 2025 tourism economic impact data, showing what visitors mean for the people and businesses of this community.
As Basketball Season Tips Off in Bryan, Legends Event Center Builds on $8.5 Million in Local Economic Impact
In 2025, six of Legends Event Center's twelve basketball events generated more than $8.5 million in economic impact for Bryan, hosting hundreds of teams, and thousands of out-of-state visitors who filled Bryan…
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Born of converging cultures and built on deep Texas roots, Bryan is a community filled with authentic stories, people, and places – our legends. Our legends are ever evolving while staying true to our Texas spirit. Bryan's roots date back to 1821 with Steven F. Austin's establishment of the colony Boonville, and Bryan was incorporated in 1871.
Destination Bryan is the destination marketing organization for Bryan, TX. The organization aims to promote the city to drive economic development to increase residents' quality of life. Through partnerships with various attractions, businesses, and hotels, Destination Bryan is able to promote tourism and assist groups interested in having events in the City of Bryan to create a positive impact for the community.
Visitors to Bryan provide the boost our economy needs to keep local businesses vibrant & help fund the services that make Bryan a great place to live.
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